Solving the $300 Billion Problem: Anthony Sterns on Why People Don't Take Their Meds

Dr Anthony Sterns, CEO and founder of IRX Reminder, joins host Monty Alexander to explore how artificial intelligence and behavioural psychology are reshaping the future of medication adherence. From the myth of Sisyphus to real-world AI detecting what doctors might miss, this episode dives into “effortless monitoring” — a new way to keep patients safe without making them feel controlled.You’ll discover:Why pillboxes and alarms are actually detraining usersHow positive reinforcement can outperform gamificationWhat “every patient is a clinical trial” really means for healthcare innovationIf you care about Health Tech Trends, Remote Patient Monitoring, or Senior Care Innovation, this is one you won’t want to miss.👉 Listen now on Spotify or watch on YouTube to learn how technology and psychology are combining to create more human-centred healthcare.